If people are landing on your site and leaving, or browsing but not buying, something’s off in the journey. I’ll find what’s blocking sales and fix the highest-impact issues so your website feels clearer, more trustworthy, and easier to buy from.
This is a practical website review with implementation, designed for eCommerce brands whose website isn’t converting the way it should.
It’s not about “making it pretty” (although yes, it should look good). It’s about making the website do its job: guide people, build trust fast, answer buying questions, and make the next step obvious.
You’ll get clear priorities, then I fix the important stuff first. No overwhelm. No twenty-page audit that never gets used.
If people are landing and leaving, it’s usually not your product. It’s the path. Tiny friction points, missing reassurance, unclear calls to action, clunky mobile layouts, or product pages that don’t answer buying questions.
I’ll find what’s blocking sales and fix the high-impact bits first so your site feels easier to use, easier to trust, and easier to buy from.
This service focuses on eCommerce UX, conversion rate optimisation (CRO), and on-page improvements that help shoppers complete a purchase.
A UX audit is a review of your website’s user experience to find where customers get confused, lose trust, or hit friction, then prioritise what to fix first.
It can, yes. The quickest wins usually come from improving clarity, trust signals, and making the journey simpler on mobile and product pages.
I fix them. This is implementation-led, so the improvements actually go live.
Typically: homepage, key collections/categories, best-selling product pages, and the parts of the journey that lead to checkout.
Yes, most of this work is ideal for Shopify and product-based eCommerce sites.
If the foundations are too outdated or the structure is beyond patching, I’ll recommend a rebuild or The Visibility Blueprint Programme.
Yes, I support eCommerce businesses across Kent and Sussex (and beyond), delivered remotely with clear priorities.
(mobile + desktop) on the pages that matter
Where people drop off and why
(CRO) quick wins (clarity, trust, friction)
HOW IT WORKS | MONTH BY MONTH
I look at your site like a customer with money in their hand.
Where it’s confusing, where trust drops, where friction kicks in.
The changes that make the biggest difference without ripping everything apart.
Once the basics are fixed, we build on what’s working.
Best place to start
and I’ll send you a personalised summary of what to fix first.
Select the perfect package for your timeline & budget.
2 days/month
Gentle progress. Best for maintenance and smaller sites, not for quick change.
4 days /month
Steady momentum and solid outcomes. Recommended if you’re budget-conscious but want consistent progress.
6 days/month
Strong momentum and faster results. Recommended if you want quicker improvements and can see the value in investing more upfront.
Pick a date and let's get started!
Most conversion issues aren’t dramatic. They’re tiny confidence leaks. Little moments where the customer thinks, “Not sure,” and leaves.
Common culprits:
This service focuses on UX (user experience) and CRO (conversion rate optimisation) for eCommerce. That means improving clarity, trust and flow so customers can move from browsing to buying without friction.
When I review a site, I’m looking for the “yes, this feels easy” moments and the “hmm… not sure” moments.
Key areas we typically improve
It’s not about making everything “fancy”. It’s about making it feel obvious, trustworthy, and easy.