Get your products / services found on Google (and in AI search)
You don’t need more marketing noise. You need your products to be discoverable and your website to do its job. I fix the blockers, improve your product discovery, and keep visibility moving with consistent monthly implementation.
Let’s get the big question out the way. What actually is SEO?
SEO stands for search engine optimisation. This means visibility.
Billions of people search the web, and now, ask AI everyday to find answers to their problems, your business being one of those answers; but if you’re not there, you can’t be found, and a competitor can.
By optimising based on what Google ‘wants’ to see, and having an understanding of how to do that, you’ll be putting your business in front of thousands of potential customers every single day, increasing your sales, and making you lots of money.
There is a lot to absorb when it comes to SEO, but worry not! We can teach you the basics to understand why it’s so important to invest in, and we can take care of the rest, allowing your business to stand out and be shown to a vast audience while you do what you do best.
If your website doesn’t show up when a customer is searching for what you sell, you’re not getting the eyes… so you’re not getting the sales.
That’s where SEO (Search Engine Optimisation) and GEO (Generative Engine Optimisation) come in. It’s not magic, it’s structure. Making sure your website follows the right rules so you show up where customers are actually looking, whether that’s Google search results or AI-generated recommendations.
And yes, keywords are so last year. They still matter, but the game has changed. Search engines and AI tools care about clarity, structure, and whether your pages genuinely answer what people are trying to buy. This is implementation-led on-page SEO for eCommerce, designed to help the right customers find your products and actually want to buy when they land.
Most stores don’t struggle because they “haven’t done SEO”. They struggle because the site doesn’t clearly communicate what it sells, and the structure makes it hard for search engines to confidently rank the pages that matter.
Take the Visibility Check →
I’ll send you a personalised summary of what to fix first.
SEO stands for search engine optimisation. This means visibility.
Billions of people search the web, and now, ask AI everyday to find answers to their problems, your business being one of those answers; but if you’re not there, you can’t be found, and a competitor can.
eCommerce SEO is improving how your product pages and collection/category pages appear in search results, so customers can find what you sell when they’re ready to buy.
GEO (Generative Engine Optimisation) is about improving how your website content is understood and surfaced in AI-generated answers and recommendations such as ChatGPT, Gemini, Co-pilot, Perplexity and more. In practice, it means clearer structure, clearer content, and pages that explain what you sell in a way both people and AI tools can interpret all while improving the experience for your customer and helping them find what they want faster.
Yes, but not in the old-school “stuff them everywhere” way. What matters most now is matching search intent and becoming an expert in your industry, showing your experience and expertise develops trust within the algorithms.
Common reasons include thin or duplicated content, weak internal linking, lack of reviews/social proof, unclear product context, and collections that don’t support the product properly. We usually start by prioritising your highest-value products and strengthening the pages around them.
Because most stores leave them under built. Collection pages need structure, context, and internal links to rank properly. They’re one of the biggest missed opportunities in eCommerce SEO.
You’ll often see early improvements as key pages are strengthened, but meaningful search movement usually take a minimum of 3 months. That’s why this work is designed to be consistent and compounding, not a one-week “fix”.
HOW IT WORKS | MONTH BY MONTH
Quick but thorough review of your current visibility, your products/collections, and the pages that should be doing the heavy lifting.
You’ll get a clear order of what to fix first, based on what will make the biggest difference for sales-led search terms.
On-page SEO, product and collection optimisation, internal linking, page structure and clarity. This is where the real progress happens.
As pages bed in and visibility starts shifting, we refine what’s working, fix what’s not, and expand across more of the site.
Best place to start
and I’ll send you a personalised summary of what to fix first.
Select the perfect package for your timeline & budget.
£400 p/day
Gentle progress. Best for maintenance and smaller sites, not for quick change.
£400 p/day
Steady momentum and solid outcomes. Recommended if you’re budget-conscious but want consistent progress.
£400 p/day
Strong momentum and faster results. Recommended if you want quicker improvements and can see the value in investing more upfront.
Pick a date and let's get started!
If your website doesn’t show up when someone is searching for the products you sell, you’re basically invisible at the exact moment it matters most. SEO (Search Engine Optimisation) helps you show up in search results. GEO (Generative Engine Optimisation) helps you show up in the newer world of AI-generated answers and recommendations.
And yes, keywords are so last year. They still matter, but the real shift is this: Google (and AI tools) care far more about clarity, structure, and intent. Can your website clearly explain what you sell, who it’s for, and why it’s the right choice? Can it do that across your product pages and collection/category pages, not just your homepage?
This service is implementation-led on-page SEO for eCommerce, which means we improve what’s on the page and how your site is organised, so search engines can confidently rank the pages that actually make you money.
What we typically work on (eCommerce-first):
Here’s the bit nobody tells you: most eCommerce SEO doesn’t fail because the business is bad. It fails because the website is unclear.
Search engines and AI tools are trying to answer one simple question: “Is this the best page to show a customer who wants to buy this?”
If your product pages are thin, your collections are messy, or your site structure doesn’t make sense, you can have amazing products and still get outranked by someone with a clearer site.
A few things that matter a lot right now (and will matter even more as AI search grows):
1) Collection pages are the secret weapon
Most stores treat collections/categories like a grid of products. But these pages are often your biggest opportunity to rank for “ready-to-buy” searches. A strong collection page has clear intent, helpful context, and supports the products beneath it.
2) Product pages need to answer buying questions
If customers (and search engines) can’t quickly understand what the product is, who it’s for, and why it’s worth it, you get clicks that don’t convert or you don’t rank at all. Small improvements here compound fast.
3) Internal linking is how you steer attention
You can’t expect search engines to guess which products matter most to your business. Internal links help you signal what’s important and build stronger visibility around your best pages.
4) AI visibility is basically “make your site make sense”
GEO doesn’t mean writing for robots. It means structuring your site so AI tools can interpret it accurately: clear headings, clear product context, clear comparisons, and helpful answers that can be pulled into AI summaries.
If you want a quick starting point, the Visibility Check gives you a personalised summary of what to fix first, before you spend time or money in the wrong place.