Rebuild their website to improve local visibility, increase enquiries, and grow student numbers.

JAM weren’t ranking well locally or in searches, which meant their website wasn’t reliably bringing in new students, despite the business offering being strong.

• Full website rebuild and two rounds of upgrades
• Functionality changes and improvements
• Full on-page SEO optimisation
• Website design and layout improvements
• Copywriting (service-led, locally targeted)
• Product management (structure and content updates)

• Google rankings: improved to positions 2–3 on page one within the first 6 months
• Local map pack rankings: reached position 3–4 in local map results within 6 months
• Business growth (within 12 months):
• Student roster quadrupled
• Trial sessions up 200%
• Opened a second site
• Hired additional teachers
• Achieved strong, consistent visibility
  

Why this worked: We didn’t just “do SEO”. We improved the full customer journey: how people find the site, understand the offer, trust the brand, and take action.

Ongoing partnership to strengthen multi-brand consistency, user journeys, and website performance.

I’ve designed, managed and implemented (alongside their internal team and developers):

• Multiple websites across the main brand and sister brands
• Brand guidelines and company-wide consistency
• Planning and design for their first company rebrand
• User journey strategy for a new website direction
• Continuous website improvements and project support

This partnership is ongoing, and the team are thrilled with the results so far as the brand evolves across multiple properties.

Build a new brand identity and rebrand around a new website that increases trust and loyalty.

This project is currently underway, with work focused on:

• Rebrand direction + visual identity
• Website design foundations
• Messaging and structure that supports trust-led conversion

We’re still in the build phase, but the client has already shared they’re very happy with the results so far, especially around how the new direction supports business loyalty and trust.

Make the website truly portray the brand, services, and mission, and support visibility through SEO.

Their rankings were already decent, but the website wasn’t fully communicating the value and energy of the brand. The site needed to feel more aligned and functional, not just “present”.

• Content creation: photography and videography
• Copywriting (clearer services and story)
• Web design improvements
• On-page SEO improvements
• Security improvements
• Product management support

A stronger brand-led site that better reflects who they are, improves trust, and supports ongoing growth with cleaner structure and management.