If your website looks dated, cluttered, or just doesn’t feel like it matches the quality of your products, a redesign can change everything. I build and rebuild eCommerce websites with clear UX, stronger trust, and a smoother journey so customers can browse, choose, and buy without friction.
Make it, and make it pretty.
Only you know why you started your business, your purpose, your mission, and your unique selling points, but more often than not, consistency in branding is lost as you get busy, and the visuals of your brand stop showing that true mission you had in the first place.
There are many variables to branding visuals, it’s not all about sales, it might be trust, or loyalty, or familiarity you’re trying to create. Typically, humans make a decision within 3 seconds of looking at something, and with the world of fast media scrolling we live it, it’s even more important to evoke emotion in your branding. We’ll dig deeper into this in our discovery sessions but for now, take a peek at what we offer below…
This is eCommerce website design and rebuilds, with conversion and clarity baked in from the start. I work across Shopify, Wix, WordPress and Squarespace, so you don’t need to change platform just to get a website that performs.
It’s for product-based businesses who want a site that feels premium, makes customers trust you quickly, and makes it ridiculously easy to buy. That might be a full rebuild, a redesign, a theme refresh, or a migration. Either way, the goal is the same: your website becomes an asset, not a “we should really sort that” problem.
And yes, I care about how it looks. But I care even more about how it works.
Take the Visibility Check →
I’ll send you a personalised summary of what to fix first.
Shopify, Wix, WordPress and Squarespace are the main platforms, but I also have experience with Magento 2, Hyvä themes and more. I’ll recommend the right approach based on what you sell and what you need the site to do.
It depends on site size and what needs changing. A lot can be improved quickly, but the strongest results come from consistent improvements over time, not a rushed rebuild.
That's the goal, especially when the work focuses on clarity, trust, product page structure, and mobile UX, not just visuals.
Yes. Many clients start with key pages first (home, collections/categories, best-selling product pages) and build momentum from there.
Design and visibility overlap. If you’re not sure what’s holding you back, start with the Visibility Check and I’ll point you in the clearest direction.
Yes, I support eCommerce businesses across Kent and Sussex (and beyond), delivered remotely.
or rebuild for eCommerce
Across key pages
for collections/categories and product pages
and trust signals (so customers feel confident)
Clean, consistent; a site that’s easier to manage and extend over time representing your brand voice
HOW IT WORKS | MONTH BY MONTH
Your current site, your best sellers, your customers, and where people drop off.
The pages and journey your store actually needs to sell more smoothly.
Design, layout, key page improvements, and the UX details that matter.
Final tweaks, testing, then go live with confidence.
Best place to start
and I’ll send you a personalised summary of what to fix first.
Select the perfect package for your timeline & budget.
2 days/month
Gentle progress. Best for maintenance and smaller sites, not for quick change.
4 days /month
Steady momentum and solid outcomes. Recommended if you’re budget-conscious but want consistent progress.
6 days/month
Strong momentum and faster results. Recommended if you want quicker improvements and can see the value in investing more upfront.
Pick a date and let's get started!
People decide fast. If your store feels unclear, cluttered, or dated, customers don’t always leave because they dislike your product, they leave because they don’t feel confident.
A conversion-led eCommerce design focuses on:
This is why good web design isn’t just visual. It’s UX, it’s journey, and it’s the difference between “nice site” and “this feels easy to buy from”.
A lot of businesses don’t need a full rebuild. They need the right changes in the right order.
A redesign/theme refresh is usually enough if:
A rebuild is usually smarter if:
Not sure which one you need? That’s exactly what the Visibility Check is for. It shows what’s holding your site back and what will make the biggest difference first.