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eCommerce Website Design that actually sells

If your website looks dated, cluttered, or just doesn’t feel like it matches the quality of your products, a redesign can change everything. I build and rebuild eCommerce websites with clear UX, stronger trust, and a smoother journey so customers can browse, choose, and buy without friction.

Why Website Design?

Make it, and make it pretty.

Only you know why you started your business, your purpose, your mission, and your unique selling points, but more often than not, consistency in branding is lost as you get busy, and the visuals of your brand stop showing that true mission you had in the first place.

There are many variables to branding visuals, it’s not all about sales, it might be trust, or loyalty, or familiarity you’re trying to create. Typically, humans make a decision within 3 seconds of looking at something, and with the world of fast media scrolling we live it, it’s even more important to evoke emotion in your branding. We’ll dig deeper into this in our discovery sessions but for now, take a peek at what we offer below…

What is Website Design?

This is eCommerce website design and rebuilds, with conversion and clarity baked in from the start. I work across Shopify, Wix, WordPress and Squarespace, so you don’t need to change platform just to get a website that performs.

It’s for product-based businesses who want a site that feels premium, makes customers trust you quickly, and makes it ridiculously easy to buy. That might be a full rebuild, a redesign, a theme refresh, or a migration. Either way, the goal is the same: your website becomes an asset, not a “we should really sort that” problem.

And yes, I care about how it looks. But I care even more about how it works.

Book a call →

This is for you if…

  • Your site feels outdated or doesn’t match your brand anymore
  • You’ve grown, but your website hasn’t kept up
  • Mobile shopping feels clunky or confusing
  • You want a premium feel and better conversion rates
  • You want someone who can speak English and tech, without the drama

Take the Visibility Check →
I’ll send you a personalised summary of what to fix first.

Frequently asked questions

What platforms do you build on?

Shopify, Wix, WordPress and Squarespace are the main platforms, but I also have experience with Magento 2, Hyvä themes and more. I’ll recommend the right approach based on what you sell and what you need the site to do.

How long does a redesign or rebuild take?

It depends on site size and what needs changing. A lot can be improved quickly, but the strongest results come from consistent improvements over time, not a rushed rebuild.

Will a redesign improve my conversion rate?

That's the goal, especially when the work focuses on clarity, trust, product page structure, and mobile UX, not just visuals.

Can you redesign just part of my website?

Yes. Many clients start with key pages first (home, collections/categories, best-selling product pages) and build momentum from there.

What if my issue is visibility, not design?

Design and visibility overlap. If you’re not sure what’s holding you back, start with the Visibility Check and I’ll point you in the clearest direction.

Do you work with businesses in Kent and Sussex?

Yes, I support eCommerce businesses across Kent and Sussex (and beyond), delivered remotely.

What you get

WHEN WE LOOK AT REDESIGN

Website redesign

or rebuild for eCommerce

UX and customer journey improvements

Across key pages

Better structure

for collections/categories and product pages

Clear messaging

and trust signals (so customers feel confident)

Brand-led visuals

Clean, consistent; a site that’s easier to manage and extend over time representing your brand voice

How it works

(and make more people see you)

HOW IT WORKS | MONTH BY MONTH

1
We review what’s working and what’s not

Your current site, your best sellers, your customers, and where people drop off.

2
We map the new structure

The pages and journey your store actually needs to sell more smoothly.

3
I build it

Design, layout, key page improvements, and the UX details that matter.

4
We refine and launch

Final tweaks, testing, then go live with confidence.

Best place to start

Take the Visibility Quiz →

and I’ll send you a personalised summary of what to fix first.

Pick your pace

Select the perfect package for your timeline & budget.

Steady

2 days/month

Gentle progress. Best for maintenance and smaller sites, not for quick change.

£800
per month
  • Keeps your website and visibility from drifting backwards
  • Focus on high-impact essentials
  • Best for smaller sites or businesses that want gentle, consistent progress
  • Monthly priorities and a short summary so you always know what’s happening
  • Not designed for fast change, designed for staying sharp and steadily improving
  • Works for smaller websites (5-10 pages)
I want to go steady

Accelerator

6 days/month

Strong momentum and faster results. Recommended if you want quicker improvements and can see the value in investing more upfront.

£2,400
per month
  • Faster implementation across more of the site, sooner
  • More capacity for deeper SEO/GEO work alongside site improvements
  • Allows broader coverage (more pages, more optimisation, more testing)
  • Recommended for larger sites
  • A stronger monthly rhythm: build, measure, refine, expand
  • Recommended if you want consistent results without £100K per year staff salaries
I want to accelerate

Ready to improve your website?

Pick a date and let's get started!

Can't see a date that works?

Whatsapp me now - Let's chat first 📞

eCommerce website design that builds trust in seconds

People decide fast. If your store feels unclear, cluttered, or dated, customers don’t always leave because they dislike your product, they leave because they don’t feel confident.

A conversion-led eCommerce design focuses on:

  • clarity (what you sell, who it’s for, why it’s worth it)
  • trust (reviews, policies, delivery/returns, reassurance)
  • structure (collections that guide, product pages that answer questions)
  • mobile experience (because that’s where most buyers are)
  • calls to action that make the next step obvious

This is why good web design isn’t just visual. It’s UX, it’s journey, and it’s the difference between “nice site” and “this feels easy to buy from”.

Redesign vs rebuild (and how to know what you need)

A lot of businesses don’t need a full rebuild. They need the right changes in the right order.

A redesign/theme refresh is usually enough if:

  • your structure is mostly fine
  • you just need a more premium look and clearer pages
  • your product/collection setup is solid

A rebuild is usually smarter if:

  • the site has grown messy and hard to navigate
  • mobile shopping feels clunky
  • categories/collections don’t guide customers properly
  • the journey feels patchy and inconsistent

Not sure which one you need? That’s exactly what the Visibility Check is for. It shows what’s holding your site back and what will make the biggest difference first.