If your brand looks slightly different everywhere, your customers feel it. This service tightens up your visual identity so your website, product pages and content look consistent, premium and “sorted” in seconds.
This is branding support for eCommerce businesses who want their website and marketing to look consistent, confident and premium without becoming a full-blown rebrand circus. We make your brand look like it belongs to the same business everywhere it shows up.
That usually means refining your brand identity / visual identity:
If your logo, colours and fonts change depending on who last uploaded something, customers notice. Not consciously… but enough to hesitate.
This is brand identity and consistency for eCommerce. We tidy the visuals, set simple rules (brand guidelines), and apply them to your website so everything looks premium, trustworthy, and properly “sorted”.
Brand identity is the set of visual elements people recognise as your business, like your logo, colours, typography and overall look and feel.
Brand guidelines are the rules that keep your brand consistent: how to use the logo, the colour palette, fonts, spacing, imagery style and more. They’re widely recommended as the foundation of brand consistency.
Usually it’s a brand refresh and consistency tidy-up. If a full rebrand is needed, we’ll know quickly and can discuss our options.
It can. Stronger consistency builds trust, and trust reduces hesitation.
Yes, exactly that. We apply brand consistency to key pages so it shows up where customers actually decide. You can then replicate this across other areas of your business.
Yes, exactly that. We apply brand consistency to key pages so it shows up where customers actually decide. You can then replicate this across other areas of your business.
Take the Visibility Check and I’ll tell you what will make the biggest difference first.
What’s working vs what’s confusing
Logo usage, spacing, variations, do’s/don’ts
Colour palette direction (primary, secondary, neutrals with codes)
Guidance (simple, readable, consistent)
Website visual consistency rules (buttons, spacing, icons, imagery style). A practical brand guidelines doc you’ll genuinely use
Maintain & Optimise
MONTH BY MONTH
Website, brand assets and where the "off" feeling is coming from.
Logo usage, colours, type, spacing and what "on-brand" actually means.
Key pages first so your website instantly looks more trustworthy.
So everything stays consistent as you grow.
Best place to start
and I’ll send you a personalised summary of what to fix first.
Select the perfect package for your timeline & budget.
2 days/month
Gentle progress. Best for maintenance and smaller sites, not for quick change.
4 days /month
Steady momentum and solid outcomes. Recommended if you’re budget-conscious but want consistent progress.
6 days/month
Strong momentum and faster results. Recommended if you want quicker improvements and can see the value in investing more upfront.
Pick a date and let's get started!
Customers decide fast. If your brand looks inconsistent, it quietly creates doubt. And doubt is the enemy of checkout.
Brand consistency is the cohesive, predictable presentation of your brand across touchpoints, including things like logo use, colours, and even CTA styles.
When that’s tight, your website feels more trustworthy, your products feel more premium, and buying feels easier.
This is especially true for eCommerce, where people don’t have you in front of them. Your brand is doing the handshake on your behalf.
These are the common “help” moments (and yes, they affect sales):
This service gives you the rules (brand guidelines) and applies them where it matters most, so your brand feels consistent in real life, not just on paper.