seo
getting ahead, never got easier
what is SEO?
Let’s get the big question out the way. What actually is SEO?
SEO stands for search engine optimisation. This means visibility.
Billions of people search the web everyday to find answers to their problems, your business being one of those answers; but if you’re not there, you can’t be found, and a competitor can. SO, by optimising based on what Google ‘wants’ to see, and having an understanding of how to do that, you’ll be putting your business in front of thousands of potential customers every single day, increasing your sales, and making you lots of money.
There is a lot to absorb when it comes to SEO, but worry not! We can teach you the basics to understand why it’s so important to invest in, and we can take care of the rest, allowing your business to stand out and be shown to a vast audience while you do what you do best.
For now, knowing the difference between these two will help you understand what we do…
Like the proverbial tree in the forest;
does your business really exist if no one can see it?
on-page SEO
As it sounds, this applies to everything and anything on your website pages. From homepage text, to product descriptions, to category pages, to marketing landing pages, it all counts towards your SEO and how Google ‘sees’ and prioritises your website.
If you imagine on-page SEO to be your foundations, and off-page to be your building.
One can’t work successfully without the other.
off-page & technical SEO
Off page, is everything else. (No, we’re not intentionally being vague, there really is a lot of stuff), because it covers many different factors.
What’s important to understand, is not even the people who work at Google know what it’s going to do next, so we work with top specialists in their field to manage and work with you on off-page SEO for the best results in supporting our on-page work.
how it works
It’s pretty simple, you can either use us as a one-off audit and discovery to get a report of things your internal team can action, or add on retainer with us and we can do them for you!
Audit + Discovery + Report OR Retainer
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Helping you optimise your on-page SEO. Including: All your site pages (category copy, products, imagery), we’ll look at performance and SEO metrics, as well as ensuring your analytics are all hooked up to properly monitor and adjust our work.
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Helping support you and other areas of your business such as marketing, PR and copywriting and how they can all assist in your off-page. We will work with you on ensuring a strong SEO strategy moving forward to increase online visibility and help support our on-page work.
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Ensuring your website has everything in place to properly monitor and report on your improvements and website performance.
what solutions are available?
all sound good?
So you’re ready to take your business to the next level with SEO, get more customers and visibility? We got you.
Get in touch below and we can have a chat!
SEO consultancy and what we do
Our SEO consultants can play a crucial role in helping your businesses to improve online presence and boost search engine rankings. Search engine optimisation (SEO) refers to the process of optimising a website to rank higher in the search engine results pages (SERPs). There are two main types of SEO: on-page SEO and off-page SEO. Both are equally important and can have a significant impact on the success of a website's search engine optimisation efforts.
On-page SEO refers to the optimisations that can be made directly on the website to improve its visibility in the search engines. This includes optimising the website's content, structure, and technical elements, such as the use of keywords, meta tags, and header tags. On-page SEO also involves optimising the website's images and videos, as well as its overall user experience, to ensure that it is easy to navigate and provides a positive user experience.
Off-page SEO refers to the optimisations that are performed outside of the website to improve its search engine rankings. This includes link building, social media marketing, and online reputation management. By building high-quality backlinks from other reputable websites, businesses can increase their website's visibility in the search engines and improve its rankings. Marketing and PR can also play a key role in improving a website's search engine visibility, as well as in building brand awareness and engaging with potential customers.
Benefits of getting SEO consultancy.
SEO consulting can help to improve both on-page and off-page SEO, ensuring that your website is optimised for both search engines and users. We can also provide guidance on which strategies will be most effective for a specific business, considering the industry, target audience, and competition. This can help you save time and resources by focusing on the most impactful strategies, rather than wasting time and resources on ineffective strategies. One of the primary benefits of getting SEO consulting is our experience and expertise. We have a deep understanding of search engine algorithms, ranking factors, and best practices for optimising websites for search engines.
Another key benefit of SEO consultancy is our ability to track and measure the success of the SEO optimisation we have done. We use a range of tools and analytics to monitor the performance of your website and make informed decisions about how to optimise it for better results. This can help businesses to continually improve their search engine rankings, increase their online visibility, and generate more leads and sales.
To sum up, our SEO consultants play a crucial role in helping your business to improve your online presence, increase search engine rankings, and generate more leads and sales. By working with an experienced and knowledgeable SEO consultant, like us, you can save time and resources by focusing on the most impactful strategies and can continuously improve search engine optimisation efforts to achieve the best possible results, more customers = more sales!